ITC Hotels has signed a management agreement for a 65-key Storii by ITC Hotels property in Mussoorie, expanding its footprint in one of North India’s most popular leisure destinations.
ITC Hotels Limited (ITCHL) has announced the signing of a management agreement for a 65-room hotel under its Storii by ITC Hotels brand in Mussoorie, Uttarakhand, as the company continues to expand its portfolio in experience-led leisure destinations across India.
The upcoming property will be located near the renowned Kempty Falls area and will offer expansive views of the Siwalik mountain ranges. With road connectivity to Dehradun, Rishikesh and Haridwar, the hotel is expected to attract both domestic and international travellers seeking nature-centric and wellness-focused experiences.
Designed as a contemporary mountain retreat, the hotel will feature an all-day dining restaurant, a bar and lounge, and wellness facilities aimed at leisure guests, families and travellers looking for restorative getaways in the hills. The development reflects growing demand for experiential hospitality offerings in India’s leading leisure markets.
Anil Chadha, Managing Director of ITC Hotels Limited, said the signing aligns with the company’s vision of delivering authentic and immersive hospitality experiences rooted in the unique character of each destination. He noted that Mussoorie’s natural beauty, heritage and enduring appeal continue to make it a preferred destination for travellers.
Industry experts point to a sustained rise in demand for boutique and experiential stays in hill destinations, driven by increasing interest in wellness tourism, nature-based escapes and longer leisure trips. Mussoorie remains one of India’s most sought-after mountain destinations due to its climate, accessibility and established tourism appeal.
The signing also strengthens ITC Hotels’ presence in Uttarakhand. According to industry reports, the addition of the Mussoorie property takes the company’s portfolio in the state to eight hotels, reinforcing its strategy of expanding beyond major urban centres into high-growth leisure and resort markets.
With the latest Storii signing, ITC Hotels continues to accelerate the growth of its boutique luxury brand, focusing on destinations that offer distinctive cultural, natural and experiential value to modern travellers.
Get real time update about this post category directly on your device, subscribe now.